Marketing ROI & ROAS calculator
Plug in your numbers to see the revenue, return, and new customers your ad spend can produce. Then book a call and we will map your real plan.
Your numbers
Drag the sliders to match your campaigns.
What you put into paid media each month
Typical CPC across your campaigns
Share of clicks that become customers
Revenue from one new customer
Spend vs revenue
At $8,000 in spend and a 2.5% conversion rate, that is a 3.8x return. Nudge the conversion rate up a point or two to see what better tracking and creative can do.
Want these numbers to be real? We run the campaigns, the tracking, and the optimisation as one senior team.
30-minute call, no pitch deck, no obligation.ROAS (return on ad spend) is revenue divided by ad spend. This tool estimates revenue from your spend, cost per click, conversion rate, and average order value, then divides by spend to give your ROAS as a multiple.
It depends on your margins. Many ecommerce brands aim for 3x to 4x, while high-margin or high-ticket businesses can be profitable at 2x. The number that matters is your break-even ROAS, which is 1 divided by your gross margin.
No. This is a planning estimate based on the inputs you provide. Real results depend on your offer, creative, tracking, and market. On a discovery call we map your actual numbers and a realistic plan.