Paid social that actually scales
Meta Ads is paid advertising on Facebook and Instagram, where you reach buyers as they scroll. We run it on creative testing and clean tracking, with a senior team steering spend that maps to revenue, not vanity metrics. Ad spend is billed separately.
30-minute call · no pitch deck · no obligation
What Meta Ads includes
Senior-owned, AI-accelerated, and wired into your stack. Not a deck of recommendations.
Facebook & Instagram ads
Full-funnel campaigns from prospecting to retargeting across the Meta family.
Creative testing & iteration
A steady stream of creative tested against real performance, the biggest lever in paid social.
Audience & retargeting
Interest, lookalike, and retargeting strategy that finds buyers without wasting spend.
Pixel & Conversions API
Server-side tracking set up properly so privacy changes don’t blind your optimisation.
Extendable to TikTok & LinkedIn
Same rigour, more channels when it makes sense. TikTok and LinkedIn on request.
Transparent reporting & ROAS
Live dashboards that tie spend to revenue, so you always know your real return, not just clicks and impressions.
How we run Meta Ads
Foundations & tracking
Pixel, Conversions API, and account structure checked and fixed before spend ramps.
Creative & launch
First creative batch and campaign structure live, built to learn fast.
Test & iterate
Continuous creative and audience testing: kill the losers, scale the winners.
Scale
Scale the winners while protecting CPA, with fresh creative keeping fatigue at bay.
When Meta Ads is the right call
D2C & e-commerce
Prospecting and retargeting tuned to ROAS, with creative as the growth engine.
App & lead gen
Drive installs or leads with events tracked through the Conversions API.
Brand & launch
Build demand and retarget engaged audiences around launches and campaigns.
Local & service businesses
Geo-targeted social that fills calendars and drives bookings, calls, and walk-ins in your service area.
Tools we use for Meta Ads
Platforms
- Meta Business Suite
- Ads Manager
- Conversions API
Measurement
- GA4
- Looker Studio
- UTM tracking
Meta Ads questions, answered
No. Spend is billed separately on your own Meta account. Our fee covers strategy, creative direction, and daily management, and you keep full control of the budget.
We direct and iterate on creative and can produce it with our content engine, or work with your in-house creators. Either way, testing is built in.
We will tell you. If search intent or another channel fits your funnel better, we will point you there rather than spend your budget to prove a point.
Most accounts find a clear signal from around $1,500 to $3,000 a month in spend. We will tell you straight if your offer or funnel needs work first, before you put real money behind it.
The first test batch is live within two weeks. Creative and audiences usually settle into a profitable pattern over the first month or two, and from there we scale what wins.
Let’s build it together.
One senior team, one flat monthly subscription, no lock-in. Book a call and we’ll map the fastest path to shipped.